3 questions to Jonathan Bryden, Director of the New Products Department
3 Questions to Jonathan Bryden He is director of the “New Products, New Services” department. He joined ECT in September 2019. As such, he is at the heart of the company’s innovative approach and the marketing of ECT’s fertile substrate, Urbafertil. How did Urbafertil come about? Urbafertil has a long history. The interactions between our inert soil developments and soil fertilization are rapidly becoming one of the major issues in our development activity. As early as 2002, ECT was present when certain parts of the Parc de la Courneuve were revegetated with a mixture of excavated earth and compost. The
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